ITC Press Releases
|ITC Acquires Assurance Systems Incorporated
Insurance Technologies Corporation (ITC), a provider of websites, marketing, rating and management software and services, announced today it has acquired Assurance Systems, Incorporated, an insurance technology provider in the southeastern United States.
POSTED NOVEMBER 05, 2018 9:00 AM
|Sarah Knaub Wins the Third Annual InsurTech Scholarship
Insurance Technologies Corporation (ITC), a provider of website, agency marketing, rating and management software and services, announced today Sarah Knaub as the recipient of the 2018-2019 InsurTech Scholarship.
POSTED OCTOBER 02, 2018 8:30 AM
|For Third Year, ITC Named Top Technology Provider by Insurance Business America
ITC, a provider of websites, marketing, comparative rating and management software and services, announced today that for the third consecutive year they were named a top technology provider by Insurance Business America readers.
POSTED JUNE 21, 2018 10:00 AM
|ITC Launches Data Analytics Portal for Insurance Carriers
ITC, a provider of websites, marketing, rating and management software and services, launched TurboAnalytics, its carrier insight portal, today.
POSTED APRIL 12, 2018 11:00 AM
|ITC Receives Majority Equity Investment from Accel-KKR
ITC, a provider of websites, agency marketing, comparative rating and management software and services, announced today that it has received a majority equity investment from Accel-KKR, a leading technology-focused private equity firm.
POSTED APRIL 04, 2018 10:00 AM
|Third Annual InsurTech Scholarship Open for Applications
The third annual InsurTech Scholarship is now open for applications for the 2018-19 school year.
POSTED JANUARY 30, 2018 9:00 AM
|Single Sign On Now Available on TurboRater
ITC's comparative rating system TurboRater is now capable of single sign on.
POSTED DECEMBER 12, 2017 9:00 AM
|ITC Adds Syndicated Blogging to Insurance Website Builder
Now available in Insurance Website Builder's Platinum and Emerald plans... syndicated blogging.
POSTED DECEMBER 07, 2017 9:00 AM
|ITC Adds Multiple Filters to AgencyBuzz
ITC announced today the availability of stackable multiple filters in its automated agency marketing system AgencyBuzz.
POSTED OCTOBER 26, 2017 9:00 AM
|ITC Named a Finalist for Digital Service Provider in the Inaugural Insurance Business Awards
ITC named a finalist in the Best Digital Service Provider category for the 2017 Insurance Business America Awards.
POSTED OCTOBER 13, 2017 9:00 AM
|Trust Optimization: How to Maximize the Value of Your Online Reviews
At last year’s State of Search, the first session I attended was Trust Optimization hosted by Aaron Weiche. The session was about reviews, which I have always been a big proponent of. It ended up being my favorite session of the conference.
I talk a lot about how to get reviews, and what they mean for your SEO and your brand. But, the phrase Trust Optimization stuck with me. Reviews are signs of trust from people that had contact with your business. Reviews are hard enough to get. So how you optimize those reviews is essential to maximizing their value.
Reviews are funny when it comes to insurance. Everyone needs insurance, so everyone has an agent or agency they work with. So why is it so hard for agencies to get reviews when everyone could leave one? The short answer is if you are trying, you aren’t trying the right way.
Let’s dive in how to gain reviews, where to get them, and how to maximize their value.
Why Reviews Are Important
Bright Local’s Local Consumer Review survey found 91 percent of 18 to 34-year-olds trust online reviews as much as personal recommendations. When consumers look for a product or a service, they either ask someone or start an online search.
Think of Google as a second homepage for your website. Now, when someone wants to go to a website they type the business name into Google.
This means your knowledge graph panel, with your agency’s reviews, is how someone knows you. Since users can get what they need this way, clicks to websites could be down.
What to Know About Reviews
Thomas Jefferson wrote, “All men are created equal.” I’m here to tell you all reviews are not. Not even close.
A few things can make reviews more valuable than others:
- Keywords: Say you are trying to rank for auto insurance, and you have reviews that talk about auto insurance. You are sending good signals to Google about your business. You want this to vary across all the lines of business you have.
- Geo targets: A review that mentions the city you are in helps clue Google into where you want to do business.
- Length: A longer review is better than a short one. It shows more thought and consideration, and Google likes that.
Be careful, though. Too much of a good thing can look suspicious. Don’t ask people to mention specific things, or to make it a long review. When you ask someone to leave a review, word it in a way that encourages them without being so blunt.
Ask someone, “If you don’t mind, could you leave a review about our service for your auto insurance policy?” Don’t ask, “Please leave us a lengthy review that mentioned auto and home insurance.”
How to Get Reviews
Now you know what works best in a review, how do you get them? This is the hard part. The most convenient way would be to use an automated email marketing tool. There are also a lot of review generation companies out there.
Regardless of if you keep the project in house, the formula to success is the same. It’s called The Human Ask + Timing. Let’s break that down.
The Human Ask + Timing
The human ask is straightforward. You need to train your staff to ask for reviews. Consumers get slammed with email every day, and all those emails are the same. Check out our sale! How did we do? We miss you, come back to us! Your email will get lost in the shuffle.
Timing ties in to how likely someone is to leave a review when you ask. Did you save someone money? Ask. Did you fix a huge headache for them? Ask. Don’t wait two days for your email system to see a price decrease to send out an email asking how you did for them. That’s too late and your customer has moved on.
Now, put them together. Say you are doing a policy review for a customer and you show them how much they can save. Ask them while you are on the phone if they would be willing to leave a review. Then, you should immediately send them a link to where they can leave a review. All while on the phone. This can also add a little pressure to get them to do it on the spot, which wouldn’t hurt.
How to Optimize Reviews
If you followed the ideas above you should have some good reviews now. But, you can make them even more valuable.
You should aim for a good mix of first- and third-party reviews. A first-party review is a review on your website. A third-party review appears on an external website like Google or Yelp. A good mix looks more natural to searchers and to Google. Typically you will get more first-party reviews since anyone can leave one. On Google you have to be logged in, and same for Yelp. So, focusing on third-party reviews might make sense for you.
You should also markup your first-party reviews with schema. Reviews with schema drive more traffic than reviews without. They can also show up in the search engines like this…
Instead of this…
Which one of those would you click on? The one with reviews.
You should also use your reviews on more than your testimonials page. Reviews can help influence a prospect or customer on your About Us page or line of business pages. Or, if you a multi-location agency, on your custom location pages. They can also be used in your marketing if you have permission from the client.
If you want to build reviews, and build them the right way, follow the information above and you will be on your way. Reviews aren’t easy to get and it is common to get discouraged. But, if you stick with it, you can generate some extra business while making your agency look good.
POSTED JANUARY 21, 2019 9:25 AM
|ACORD Forms Update (December 2018)
We've updated the below ACORD forms for users of our agency management system InsurancePro.
761 RI 2019/01 - Rhode Island Notice to Inform Policyholders of Alternatives to the Lapse or Surrender of a Policy
130 CA 2019/01 - California Workers Compensation Application
POSTED JANUARY 14, 2019 9:30 AM
|Are You Making These 5 Email Automation Mistakes?
It’s 2019, and it’s time to get with the program. Sending emails manually is so last year! Let’s automate everything!
Wrong. Let’s not.
Automation is a great tool, and it’s everywhere. It can help your business reduce costs and increase productivity. You can reach thousands of consumers with a click of a button.
But, there are mistakes that can jeopardize your entire campaign, reputation, or business. Thus, it is imperative to follow best practices recommended by email marketing professionals. It is also important to harness your own common sense and creativity with your campaigns.
Let’s go over five major email automating mistakes to avoid.
1. Automating Everything
Some emails, such as welcome, birthday, or holiday emails, are easy to automate. But, it’s not always best to set it and forget it. You should always check up on your campaigns and how they’re doing.
Every email marketing program measures the performance metrics of your email. This means you can see how well (or not well) your email did. Keep an eye on your metrics and use the results of prior campaigns for future campaigns.
Also, it is important to remember your contacts are human beings. They do not want to always receive robotic automatic emails. It’s better to nurture your contacts by sending emails with a personal touch. For example, signing off with the name and title of the person who the email is coming from. This will make your brand come across as more authentic and genuine rather than salesy.
You should also keep track of how your database is managed. There may be missing fields which your automatic emails are trying to use in a message. For example, let’s say your database doesn’t include your contacts’ last names. If your email starts with, “Dear Mr. LastName,” the recipient is either going to get a blank for that field or a code. This will look unprofessional and your customer may even get annoyed and unsubscribe.
2. Sending Too Many Messages (aka Spamming)
Since it’s so easy to set up automatic campaigns, it can be easy to set up too many. Just because you can send ten emails a day, doesn’t mean that you should. Do not abuse the power of automation and become a spammer. This can shrink your contact list as you annoy potential prospects and customers. It can prompt them to unsubscribe, or worse, report your emails as spam to their email client.
But how many emails are too many? According to a survey by , 86 percent of consumers prefer to receive promotional emails once a month. Different industries have different standards, so be attentive to your contact list. Test out what works best with your audience.
3. Not Segmenting Your Contacts
We like to stress the importance of organizing and segmenting your contacts. Segmenting your contacts means to sort them by a shared characteristic. This can actually prevent spamming with automatic emails. Customers will be set up to receive relevant content according to their segment.
It’s always a good practice to hone your lists and then set up automatic campaigns. Create content according to the list’s interest, status, or relationship with your company.
4. Not Setting a Goal
Each of your automated campaigns should have a clear goal. Map this goal out before you do anything else. Keep the goal in mind while creating the campaign.
For example, your goal for a campaign could be to have customers like your agency’s Facebook page. You can then use this goal to focus your emails on your call-to-action. The call-to-action is the most important part of your campaign. It defines what you want the result of your campaign to be.
To learn more about the dos and don’ts of calls-to-action in email marketing, click here.
5. Not Being Compliant with CAN-SPAM Regulations
Your email marketing must comply with the CAN-SPAM Act (or, your country’s regulations).
According to the FTC, the CAN-SPAM Act is a “law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violation.” These rules apply to all business communication messages, and not only automated campaigns.
If you do not follow these rules and get reported, you can be liable for fines and penalties.
But, there is no need to be fearful. Your agency’s email marketing program will help you stay in compliance of the rules. A good system will inform you if anything is out of order. Also use good judgement when setting up your campaigns. If you were the recipient of these emails, how would you feel? Create your emails with that in mind. Last but not least, review the Federal Trade Commission’s CAN-SPAM Act Compliance Guide for Businesses.
POSTED JANUARY 14, 2019 10:00 AM
|This is the Way: James Brummett of Auto Insurance Discounters
James Brummett got his start in the insurance industry after reading an interview with insurance agency owner Phil Kessler in the Kansas City Star newspaper in 1989.
“Phil’s motto was, ‘Get out there and replace the business you lost yesterday!’” said Brummett. “And the rest is history.”
Brummett was convinced. He quickly obtained his property casualty and life and health licenses and joined Kessler’s agency. He has been working in the industry ever since.
“A key change in the trajectory of my career was leaving my job as an employee of an agency to start my own agency.”
Brummett said the decision to leave and strike out on his own was a difficult and scary one at the time.
“I was leaving an employer, Mike Klehr, who was also a good friend and mentor.” Said Brummett. “I wanted to start my own agency and did so with Dominic Duchene. We have watched our agency grow year after year!”
When asked what he enjoys most about working in the insurance industry, Brummett says “Things are always changing and it is fast paced.”
This is the way James Brummett of Auto Insurance Discounters works.
Kansas City, Missouri
Our agency is Auto Insurance Discounters and we have three locations in the Kansas City metro area. We have been working and growing the agency for 18 years.
One word that describes how you like to work.
Fast! I used to have a Fitbit, and I get way over 10,000 steps daily because I like to stay up and moving.
Current mobile device:
I currently have an iPhone SE. I’ve been told by my family that this isn’t a cool device, but it works for me!
Project(s) you’re currently working on:
We are currently working on growing and expanding the agency.
Accomplishments you’re proud of:
I was nominated and received a Volunteer of the Year award with Hillcrest Ministries (supporting homeless families to self-sufficiency in 90 days). The award was a total surprise and I received it at the Hillcrest charity dinner with family and friends in attendance.
What are your goals for the next 12 months?
To grow through new technology and expand the agency. There is so much companies can do to maintain a strong presence on the internet.
What are your biggest professional challenges?
Technology and keeping up with it.
What do you like most about your job?
We have a great team at our agency and they make each day fun and exciting.
What technology, apps or tools can’t you live without?
I use my computer and iPhone every day, but I’m happy to set all technology, apps and tools aside when the work day is done.
Describe your workspace.
My office is filled with sport memorabilia and tons of papers! I have a large framed poster of Muhammed Ali, a collection of opening day baseballs from Royals games, and a few autographed Chiefs photos.
How do you manage your to-do list?
I go over my to-do list every morning at my desk and reprioritize what needs to get done that day.
What do you do when you finish a project?
I look forward and see what else needs to be done. If a project is done it’s time to start a new one!
What’s the first thing you do when you get in the office?
Always make coffee. Coffee in the morning is a must!
What’s your best everyday habit?
Praying in the morning and having my V8
What do you listen to while working?
I listen to a local radio station called KTBG The Bridge (90.9). It is listener-supported and features local artists. I’m always hearing something new on this station and it keeps me listening.
Coffee or tea?
No question – Coffee
Night owl or morning person?
Morning – Get up and get moving!
What are you watching on Netflix right now?
How do you decompress?
Going on a boat ride on our pontoon boat at Longview Lake. I also like yard work – Mowing at home or our church yard.
What does a typical day look like for you?
I arrive at work around 7:30 a.m. then make coffee for the office and review my to-do list. I help customers in the office and usually go visit with car lots and other contacts to support and grow our business.
Who are your business idols and why?
A former boss, friend and mentor, Bob Maines of KC Life, taught me the importance of hard work, but to also enjoy life. I keep in contact with Bob and meet him at Knuckleheads periodically to enjoy live music.
Another former boss and good friend, Mike Klehr, taught me by example to “Work hard and play hard.”
My uncle, Laurence Pressly, is 88 years young and still working as a realtor. He has had an extensive career in business and service. He is a role model for how to live my life.
What is your motto or personal mantra?
“Today’s the day!” I borrowed this moto from the famous treasure hunter, Mel Fischer, who found a large Spanish treasure at sea in 1985. I liked this motto so much we named our pontoon boat Today’s The Day!
What’s the best advice you’ve ever received?
If someone is insisting on paying for something (like dinner) – Respect them and let them.
If you could switch jobs with someone, who would it be?
Mark Cuban – I love to watch Shark Tank and it would be fun to be a Shark.
Who would you like to see in a future This is the Way post?
Larry Klehr with Key Insurance
POSTED JANUARY 09, 2019 9:18 AM
|The Foundation of Search Marketing Success
It’s a new year.
With the changing of the calendar comes a renewed focus.
With a clean slate, you can charge full speed ahead drive more traffic to your insurance website. You can zero in on gaining more leads. You can reinvigorate your drive to earn more business.
These objectives can help scale your business and grow your bottom line. But how will you achieve them?
Search marketing, also known as SEO, could be your golden ticket.
Search marketing can improve your agency's online visibility. It can help your website improve its position on search engines. Search marketing can put your agency in front of consumers looking for coverage.
What can you do to gain the attention of this audience?
I could dive into a hefty list of best practices. These include keyword targeting, backlink building, review management and blogging.
But this article isn’t about any of those practices.
(Don’t worry, this ITC resource covers those topics in-depth.)
Yes, those tactics can work. But they’re most effective when you have a solid foundation in place.
That foundation can inspire consistency and sustained success. Regardless of which curveballs search engines or searchers might throw at you.
Here are the three core elements of that foundation.
Ask someone what search marketing is about, and there’s a good chance they’ll reply, “Keywords.”
Keywords used to dominate SEO. Business owners would pepper their websites with the terms consumers searched for. Search engines would rank the websites for those terms (or queries). Then, traffic to the websites would flourish.
But those days are long gone.
Search engines no longer rely on one-to-one keyword matches. They no longer tie words in a search bar with words on a webpage.
Instead, they consider the context of each search query.
Search engines use advanced machine learning processes to derive this context. Those complicated data mining tactics center on a simple concept.
Today, search engines treat each query as a question.
Whether someone searches What are my local agent’s office hours? or car insurance quote, the process remains identical. Search engines look for the embedded question. Then they look to present the most relevant solutions.
If you’re looking to build a search marketing foundation, you must embrace questions.
Consider the questions — stated or implied — in each search query. Is your agency qualified to answer those questions? If it is, create top-notch resources on your website that provide answers. These could be blog articles, product page enhancements, graphics or videos.
These resources will be most effective if you give consumers a clear sense of your agency’s identity. So, be sure to answer important questions about your agency.
- Why do you exist?
- Who do you seek to serve?
- How do you go about serving them?
- What makes you better at this than your competition?
Include these answers in your content resources to stand out from the pack. In particular, prove your agency’s why statement. This clarity of purpose can build consumer trust.
Insights are powerful.
But, they don’t always present themselves to you. Sometimes, you have to go and find them.
This is where research comes in.
Research is critical to modern search marketing.
If you want to get ahead, you’ll need to know what consumers are looking for. You’ll need to know which types of phrases they use. You’ll also need to know how search engines classify these queries.
Only by rolling up your sleeves and diving in can you can glean these insights.
There are plenty of research tools for search marketing. Free tools include Ubersuggest, KWFinder and Answer The Public. These tools each analyze a basic keyword you enter. Then, they provide similar terms consumers search for.
Google also provides insights into how it processes search topics. If you enter a search and look at the results page, you’ll often see Related Searches and People Also Ask features.
The Related Searches feature lists other queries that yield similar results.
The People Also Ask feature includes related questions to the query. Consumers often ask these questions as a follow-up to their initial search.
By looking at these tools, you’ll get a clear picture of the search landscape. You’ll see how consumers express their needs online. You’ll also see how search engines go about meeting those needs.
Understanding the lay of the land puts you in prime position to pounce. You can provide the best resources to real issues consumers are having. You can earn search rankings, drive traffic and gain business.
You can win, and so can the consumers you seek to serve.
“What gets measured gets done.”
This time-honored management axiom is as true in search marketing as it is anywhere else.
The success of your work hinges on your ability to track progress. You must be able to see where you are in relation to your goals. You must also be ready to make changes, if necessary.
There are plenty of options out there to help you remain accountable. But one the best comes from Google itself.
Google Analytics shows where visitors to your website are coming from. It shows how long they’re spending on the website. It also shows the actions they take. These actions could drive revenue.
By keeping tabs on this data, you can see how well you’re meeting your key performance indicators, or KPIs. KPIs measure such objectives as revenue or leads. Meeting your KPIs can mean achieving business success.
But don’t let accountability end there.
Remember, search engines view queries as questions. They seek to provide the most relevant answers.
Making your agency the answer that’s chosen means being the best. It means offering the best expertise. It also means providing the best customer service experience.
You must hold your agency accountable wherever consumers can see it. This includes online, in-person, or on the phone. If you don’t, you’ll lower the ceiling for search marketing potential.
Putting It All Together
Getting ahead with search marketing doesn’t demand manipulative keyword tactics. It might not even demand next-level web development skills.
To get ahead, you must be willing to ask and answer critical questions. You must be willing to do comprehensive research. You must also be willing to commit to stringent accountability.
Build this foundation and your search marketing journey will be off to a fantastic start.
POSTED JANUARY 07, 2019 9:26 AM
|New Year, New Website: Refreshing Your Insurance Website for 2019
What are your insurance agency's resolutions for 2019? If one of your goals is to serve as a helpful resource for clients, attract new business, or modernize your insurance agency for today's consumers, achieving that goal should involve your agency website.
In January's edition of Masters of Marketing, learn what steps you can take to refresh and refine your existing website to achieve your 2019 goals.
Join us Thursday, January 17th at 12:00 p.m. CT for New Year, New Website: Refreshing Your Insurance Website for 2019, hosted by Website Coordinator Karly Baker.
Didn't make it this time? Find a recording of the presentation here and slides below!
POSTED JANUARY 02, 2019 9:44 AM
|5 Types of Insurance Content Ideas for 2019
If one of your insurance agency’s goals in 2019 is to do more marketing of your business, content should be part of your strategy. Not only is content relatively easy to put together, it’s also (usually) free. Often, the only cost is your time.
Content comes in all shapes and sizes, each being uniquely useful and engaging. For a typical insurance agency, content likely takes the form of the following:
- A printed brochure or handout.
- The wording on your website’s pages.
- A blog post.
- Social media status updates.
- Your email newsletter.
Though, that doesn’t mean you’re limited to just those mediums. If your agency’s marketing goals align with video or infographics, the following content ideas can be used for those purposes as well. Content in your email drip campaigns should be updated periodically as well.
No matter what your marketing goals this year, you can likely use content to help. Use one of the following ideas as the basis of your next piece content.
- Upcoming Deadlines
Tax season. Open enrollment. These major events have seasons and deadlines, which can provide plenty of content opportunities for your agency. These government events always happen at the same time each year. Make a plan in advance of what content you’ll produce and when.
There are also insurance deadlines clients should be made aware of. Even though these deadlines aren’t fixed across all clients, you can still use relevant content to help. Create a policy renewal email campaign in your email marketing system. It will remind clients of upcoming due dates and can provide necessary information to keep coverage from lapsing.
- Federal Holiday Information
Depending on which you count, there are up to 14 federal holidays this year. Each holiday could provide a reason to create content for your audience. Often, the topics of insurance and safety naturally fit with holiday traditions. For example, you could post a blog for the Fourth of July about fireworks safety.
- Seasonal Maintenance or Hazards
Every winter, spring, summer and fall comes with its own maintenance or hazards. These kinds of topics will be most relevant to your local community. For example, if your agency writes life and health, write about flu season.
- Frequently Asked Questions
There are many forms this type of content can take. A blog series. A website video. Or, a printed flyer for new clients or prospects. Talk to your agents and see what the most frequently asked questions are for each line of business.
Then, produce the answers using whichever medium best suits your agency’s clients. Be sure to revisit the topics in future content to expand on detailed answers. Your agency is a well of insurance information. This type of content will help you be seen as a trusted adviser.
- Just For Fun (Quirky Holidays, seasonal recipes, life hacks)
Depending on your clientele, sometimes it’s appropriate to share or produce content that has less of an insurance flavor. Your clients and readers may be just as interested in your family pie recipe during Thanksgiving as anything insurance-related.
POSTED DECEMBER 31, 2018 10:00 AM
|The Top 10 Agency Marketing Blog Posts in 2018
Over the past 12 months, we published over 100 new pieces of content for ITC’s Agent Resource Center.
Topics ranged from lead generation to industry trends to how to compose a professional apology. We even covered the topic of cannibalism.
When you put out so much content, it’s interesting to see which kinds of topics gain the most traction. Here are our top 10 agency marketing blog posts from 2018.
10. Did you know the majority of the team members who write ITC’s blog posts are of the millennial generation? In our 10th most popular blog post of 2018, we asked what they’d want out of their ideal insurance agency.
9. The number of ways to generate online leads for your agency can be vast. This blog post presents the two most common SEO methods if you’re unsure which direction to go in.
8. When your agency is ready to invest in marketing, you’ll want to establish a marketing plan that will drive results. Here’s how.
7. Feeling confused by SEO as a concept? A little overwhelmed? Like you’re in over your head? Fear not! Like most things in life, it can be easily explained by gifs.
6. Whether your website is exceeding expectations or simply chugging along, there are ways to optimize it even further.
5. If your insurance agency is just starting out, your budget will only go so far. Here’s how to DIY your SEO and save some cash.
4. The footer is arguably the most underrated part of an email. Be sure to check it contains this essential information.
3. Landing pages are a great way to capture a prospect's contact information on your website. Here are some of our top design tips to make a successful landing page.
2. If you’re still on the fence about SEO’s importance to small businesses, it’s honestly kind of a big deal. Read our top reasons why SEO is important to insurance agencies.
1. Put your thinking cap on. The year’s top blog post has suggestions for your insurance agency’s next Instagram post.
POSTED DECEMBER 26, 2018 10:07 AM
|ICYMI: Blogging Your Way to Local SEO Success
In the December 2018 edition of Masters of Marketing, SEO Consultant Darmini Kara discussed how blogging can help small to mid-sized insurance agencies capture more local prospects online. View the slides below or watch a recording of the webinar here.
Join us in 2019! The next Masters of Marketing will take place on Thursday, January 17th at 12:00 p.m. CT. Website Coordinator will host New Year, New Website: Refreshing Your Insurance Website for 2019. Register to attend here
POSTED DECEMBER 20, 2018 2:32 PM
|New Year, New Insight: Keeping Your Website in Top Shape
As the new year inches closer, it’s important to look back on your progress and forward to your goals. We’ve already gone over the importance of timely reviews and tips for examining your website. Let’s build on these tips for an updated guide to making your website the best version it can be in the new year.
Running the numbers
The heartbeat of a website can almost always be determined by the analytics. Check your data to get a better understanding of your website’s progress and growth. See what the future goals should be. Look for trends and gain some perspective on where consumers find value in your website.
Are your traffic and engagement numbers are trending upwards or down? Go back and see what caused your highest numbers, and build on that. Use these numbers to find your rhythm.
Content is king. It is also the meat and potatoes of your website. If you have content working for you, don’t be afraid to re-purpose it. If it’s old, revive it in a new format. Offering content in different formats is a great way to reach many audiences. Think of this as taking the same ingredients and producing different meals.
Let your content fuel your website. Revamp it, highlight it, meal plan if that’s your thing. Be ready to publish your content in doses to keep your website fresh.
Check the usability of your website. We know how fast technology changes, so try to keep your finger on the pulse. Gather up devices and users and pull up your website. Make sure the website is easy to navigate and loads properly. This step ties everything together.
You’ve checked the vitals and made a plan that builds on your website’s strengths. Next, you need to make sure your hard work will come to fruition on all devices. The best content and design will be no match for an impatient consumer if your website is not loading for them.
No cheat days
On any given day, disaster can strike. Your website could go down, your office could close, a marketing campaign could fail. Do your part to get prepared. Check your domain registration. Check your website security. Have fun content ready as a backup. Know how to add an alert or notification to your website for holidays or natural disasters.
As a new year approaches, resolve to keep your website healthy and running. Make sure you have learned from your past and are prepared for the future.
POSTED DECEMBER 19, 2018 9:20 AM
News – Insurance Journal
|J&J to Pay States $120 Million to Settle Hip Implant Marketing Claims
Johnson & Johnson and its DePuy Orthopaedics unit have agreed to pay $120 million to resolve deceptive marketing claims by several U.S. states over the company’s metal-on-metal hip implants. Attorneys general of 46 U.S. states announced the settlement agreement in …
POSTED JANUARY 23, 2019 6:00 AM
|Brightway Adds Staplin as In-House Counsel, Promotes Maddox, Pollard
Jacksonville, Fla.-based Brightway Insurance has added Max Staplin as its in-house counsel and member of its executive leadership team. In this new role, Staplin will oversee all legal and compliance matters for the company. According to Brightway Co-Founder and CEO …
POSTED JANUARY 23, 2019 5:55 AM
|New Florida Gov Wants State Ban on Smokable Medical Marijuana Ended
Republican Florida Gov. Ron DeSantis criticized the Legislature’s implementation of a medical marijuana law and said last week that if they don’t fix it quickly, he’ll take matters into his own hands. DeSantis wants a new law by mid-March that …
POSTED JANUARY 23, 2019 5:24 AM
|California’s Massive Wildfires Push Travelers to Seek Higher Premiums
California’s deadly wildfires are raising the specter of higher insurance premiums for homeowners in the state. After “two significant years in a row of losses, I think the discussion and the debate about the environment is pretty broad and pretty …
POSTED JANUARY 23, 2019 12:44 AM
|California Lawmaker to Introduce Bill to Free up Funding for Retrofits
California state Sen. Majority Leader Bob Hertzberg, D-Van Nuys, on Tuesday announced a bill to allocate $1 billion in funding over the next 10 years to retrofit homes across California. The bill was timed to follow the 25th anniversary of …
POSTED JANUARY 23, 2019 12:38 AM
|Travelers Grew Q4 Profit Despite California Wildfire, Hurricane Michael Losses
Travelers Cos. reported that despite catastrophe losses from the California wildfires and Hurricane Michael, it boosted its profit in the fourth quarter of 2018 thanks to growth in premiums and investment income. Net income rose to $621 million from $551 …
POSTED JANUARY 22, 2019 5:55 PM
|Investigators Probe Gas Leaks at South Carolina Apartment Complex
New gas leaks have been found at a South Carolina apartment complex where two people were found dead in separate apartments. Columbia firefighters said they started the inspections Thursday night after residents reported smelling gas and crews finding additional gas …
POSTED JANUARY 22, 2019 5:37 PM
|Marsh & McLennan Agency to Acquire Bouchard Insurance of Florida
Marsh & McLennan Agency LLC (MMA), the middle market agency subsidiary of Marsh, has reached agreement to acquire Clearwater, Fla.-based Bouchard Insurance, a full-service agency in Florida. Terms of the transaction, which is expected to close later this month, were …
POSTED JANUARY 22, 2019 5:35 PM
|BLS Survey Shows Louisiana Workplaces Among the Safest in 2017
According to a recent Bureau of Labor Statistics (BLS) survey, Louisiana remained one of the safest states in which to work, the Louisiana Workforce Commission reported. The state’s rate of non-fatal accidents and injuries has continually decreased over the past …
POSTED JANUARY 22, 2019 5:25 PM
|K2 Insurance Acquires Assets, Operations of Nebraska’s Mid-America Risk Managers
K2 Insurance Services LLC (K2) has completed its acquisition of the assets and operations of Mid-America Risk Managers Inc. (MARM). MARM, based in Omaha, Nebraska, is a farm and agricultural focused specialty general agency that distributes specialty insurance products through …
POSTED JANUARY 22, 2019 5:13 PM