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ITC Press Releases

Third Annual InsurTech Scholarship Open for Applications
The third annual InsurTech Scholarship is now open for applications for the 2018-19 school year.

POSTED JANUARY 30, 2018 9:00 AM
Single Sign On Now Available on TurboRater
ITC's comparative rating system TurboRater is now capable of single sign on.

POSTED DECEMBER 12, 2017 9:00 AM
ITC Adds Syndicated Blogging to Insurance Website Builder
Now available in Insurance Website Builder's Platinum and Emerald plans... syndicated blogging.

POSTED DECEMBER 07, 2017 9:00 AM
ITC Adds Multiple Filters to AgencyBuzz
ITC announced today the availability of stackable multiple filters in its automated agency marketing system AgencyBuzz.

POSTED OCTOBER 26, 2017 9:00 AM
ITC Named a Finalist for Digital Service Provider in the Inaugural Insurance Business Awards
ITC named a finalist in the Best Digital Service Provider category for the 2017 Insurance Business America Awards.

POSTED OCTOBER 13, 2017 9:00 AM
Meghan Axtman Wins the Second Annual InsurTech Scholarship
Congratulations to Meghan Axtman, a senior at the University of Wisconsin-Madison, on winning the 2017-2018 InsurTech Scholarship.

POSTED OCTOBER 10, 2017 9:00 AM
Second Annual InsurTech Scholarship Open for Applications
The second annual InsurTech Scholarship is open for applications. Deadline to apply is September 15, 2017.

POSTED JULY 17, 2017 9:00 AM
ITC Named a Top Technology Provider in Insurance Business America for Second Year
Insurance Technologies Corporation (ITC), a provider of websites, marketing, comparative rating and management software and services, announced today that readers of Insurance Business America have named ITC a top technology provider for the second year in a row.

POSTED JUNE 26, 2017 9:00 AM
ITC Launches GAINSCO Buy Now in TurboRater for Websites in Texas
ITC launches GAINSCO Auto Insurance® Buy Now in Texas in its online consumer rater TurboRater for Websites to help independent agents compete effectively online.

POSTED MARCH 20, 2017 9:00 AM
Albert Appouh Wins the Inaugural InsurTech Scholarship
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today Albert Appouh as the inaugural recipient of the InsurTech Scholarship.

POSTED NOVEMBER 09, 2016 9:00 AM

ITC Blog

The Big Picture of Digital Marketing for Your Agency

The big picture of digital marketing header image

Is SEO dying?

As a digital marketer, I get this question a lot. My response is always the same.

SEO is not dying. It is evolving. And anyone who practices digital marketing needs to evolve with it.

No, the sky is not falling. But the ground is shifting. And the sooner we get a grasp of the big picture, the steadier we’ll be.

From Tactics To Strategy

Why is the death of SEO question omnipresent? Because it’s easy to miss the forest for the trees.

SEO is flashy term for a tactic. It’s a tactic that helped thousands of businesses get rich during the dot-com boom. But it’s just a tactic.

Tactics matter. But they’re only effective when there’s an overlying strategy in place.

This is a prime reason why I use the term SEO as little as possible.

In fact, when people ask me what I do, I say I’m an Internet Marketer. Or I work in digital marketing. Those terms better reflect what I do than SEO does.

I consult with agents across the United States and Canada. My primary focus is to build the best digital strategy for each of my clients.

Building a core strategy is critical if I want to see success with any tactic, including SEO. After all, as Sun Tzu said, “Tactics without strategy are the noise before defeat.”

The Principles of a Digital Marketing Strategy

What type of digital marketing strategy do I use? The specifics vary from client to client. But, I generally try to build the online version of the following story.

More than 50 years ago, my grandfather – a doctor - opened his own practice in a suburb outside of Philadelphia. He put a sign on the door with his name on it, and he waited for his first patient. And waited. And waited.

Why did he wait? Because his practice was an unknown entity in the town. The townspeople didn’t know enough about his abilities to trust their business to him.

One day, a woman rushed into the front door of his practice with her young son in tow. The boy needed immediate medical attention. My grandfather treated the boy, and his health improved. The woman was so impressed, she told all her friends about the experience.

Word of my grandfather’s abilities spread through the community. His business boomed in the following weeks.

Several decades later, my grandfather retired from the practice. I went to his retirement party, and it seemed as if the entire town was in the room. I watched in awe as person after person shared how he helped improve their health, and their lives. It was one of the most amazing scenes I’ve ever been a part of.

That’s a true story. But it’s not an unusual one. It’s how small businesses form and grow, and have for centuries. The evolution of SEO is about conforming online marketing to this tried and true pattern.

Consumer trust matters. Organic growth is about more than the number of keywords you rank for. It’s about going from being a strange, unknown entity in your space to gaining a loyal following.

Helping agents along this journey in their business is what inspires me to come to work every day. That quest will never die, and neither will my passion for it.

That’s the case regardless whether the term SEO goes the way of the dodo. And regardless which tactics I use to help my clients get to that true north.

Adapting A Big Picture Strategy

How can your agency find its optimal digital strategy? It starts by looking inward.

Consider which values your agency holds dear. What change are you looking to make in your community? Sure, you want to provide financial protection to people in your area. But so do your competitors.

What makes you different? What makes your agency special? This is your unique value proposition.

Next, consider what your target consumers want and need. What questions do they have, and how can you provide a solution? Focusing on individuals and audiences over keywords and products is critical here.

Then, think about how you can bridge your value proposition to your consumers’ needs. This is where the rubber meets the road in digital marketing.

Effective storytelling can be that bridge. Great marketers gather these consumer insights. Then they tie them to stories that resonate and help consumers in their moment of need.

You can do the same. Focus on delivering the right message to the right person at the right time.

(An insurance website and email marketing platform can work wonders here. Especially when they’re integrated with an agency management system.)

Follow up those targeted messages with great customer service. Then, encourage your clients to spread the word to people they know.

This is how my grandfather grew his practice. This is how many agents started their businesses started in the pre dot-com days. It still works. The only difference is it’s all done on digital channels today.

Don’t panic about the future. Look at the big picture and refine your digital marketing strategy to match. You’ll reap the benefits, regardless of which tactics get you those results.


POSTED FEBRUARY 21, 2018 9:28 AM
4 Things Your Email Footer Needs (and 1 Thing it Doesn’t)

email laptop illustration

You spend time crafting email marketing messages for your insurance agency. You select a subject line, type up your message, and select a send schedule.

But, you may be forgetting an important component of your email: The footer.

Limbiani Insurance Email Footer Example

The email footer is often underrated and underappreciated. But, it can provide a huge opportunity for you.

Footers can include extra information to keep emails legally compliant. They can keep recipients engaged. And, they can keep messages consistent with your insurance agency’s goals.

Here are four items your email footers need, and one item they don’t.

1. CAN-SPAM Compliance Items

If you’re using commercial email in your insurance agency, it’s vital you follow the CAN-SPAM Act. This act lists several rules you must follow when implementing email marketing. Add these items to your email footer to maintain compliance.

  • Clearly identify the sender. This includes information like company name, website, and a reply-to email address. Add a simple statement about who sent the email. Include links to a website and email address.

    AgencyBuzz Footer Screenshot

  • Tell recipients where to find you. You must clearly list your a postal address. This can be your location, a registered postal box, or a private mailbox registered with the USPS.

    AgencyBuzz Adress

  • Provide an obvious way for subscribers to opt out. Every commercial email you send must have clear instructions for unsubscribing. An ordinary recipient must be able to easily see and understand it. Most commercial emails include a sentence with a link to unsubscribe.

    AgencyBuzz Opt Out Example


2. Conditions and Disclosures

Always include a statement that your emails are purely informational. They do not necessarily contain legal and/or insurance coverage advice.

Your email footer can be a great place to add a link to a message about conditions and disclosures for the email content.

AgencyBuzz Conditions and disclosures

Here is a sample conditions and disclosure statement.

Sample conditions and disclosures


3. Social Icons

Email footers can be prime locations to mention your social media platforms. Simple icons avoid interrupting the main call to action of your email message. Meanwhile, they still provide extra ways for recipients to connect with you.

A bonus: Many emails include social media icons in their email footers. Your recipients are not only receptive to these, they almost expect them.

Select two or three of your most valuable social media platforms. Then add clean, noticeable icons to your email footer. Link them to your social profiles. You may soon start to see an increase in social media traffic!

AgencyBuzz social icon email footer


4. Secondary Call to Action

Your emails should already have some type of call to action within the body of the message. But, the email footer can be a great place to add a secondary call to action.

Secondary calls to action can give more direction to recipients. They can also provide more ways for them to interact with your insurance agency.

Examples of these secondary calls to action are Refer a Friend, Contact Us, or Find a Location Near You.

Email footer Call to action Limbiani insurance

One Thing You Don’t Need

You may want to cram everything into your email footer, whether it’s needed or not. After all, I just talked about how valuable that piece of real estate is to your email. But, I urge you exercise caution.

Only include relevant, valuable information. Don’t detract from your message with a cluttered and confusing mess at the bottom of your emails.

Remember one of the golden rules of email marketing: Quality is always preferred over quantity. Keep it simple, include the necessities, and leave the fluff out.


Email footers are an important piece of the email marketing puzzle. Don’t forget to make yours count and work for you. 

POSTED FEBRUARY 19, 2018 9:39 AM
ICYMI: 10 Email Marketing Faux Pas You're Probably Making

In the February 2018 edition of Masters of Marketing, AgencyBuzz Product Manager Heather Cherry discussed the ways insurance agents can fix 10 common email marketing faux pas. 

You can click through the slides below, or watch a full recording here

Join us next time on Thursday, March 15th at 12:00 p.m. CT for Staying Social: What Facebook's New Algorithm Means for Your Agency hosted by SEO Consultant Stephanie Ewen.

POSTED FEBRUARY 15, 2018 2:07 PM
Your Top Website Questions, Answered

Blue FAQ graphic

As a website coordinator, I answer a lot of customer questions. I mean, a lot. Of. Questions. It’s part of the job, after all.

You’re here to take a small step into the world of digital marketing with what could be your first website. There are some questions that come up more often than others. So, I’ve taken this opportunity to list out a few of these in an FAQ to help you get started with the process.

“Really, Matt, how important are the pictures?”

I know, when you first look at a photo provider like Getty Images that has millions of photos, it’s overwhelming. Your initial reaction is pick the first one that looks nice. Well, I’m here to tell you that your imagery can make (or break) your website.

Honestly, I could write eight blogs on picking local, product specific, vivid imagery. Suffice to say, you’re going to want to spend a little bit of time on this topic and give it the credit it deserves.

Bad imagery can send someone running for the proverbial hills. Or, the insurance agency down the street.

“Matt, what lines of business should I list?”

Insurance Website Builder allows an unlimited number of lines of business. We have forms for everything from bonds to workers compensation.

That said, your website homepage has limits. It can only highlight four to six lines comfortably. This usually ends with someone asking me which lines they should list.

Here’s the truth: You know better than I do. These lines should be whatever sells well for you or sets you apart.

Say you have 20 lines that you write, and five of them are making you money in droves. Those are the five to go with.

If you do tax services on top of selling insurance, that sets you apart from your competition. That’s an important feather in your cap.

“Matt, I have multiple offices. Should I list them all on the homepage?”

The short answer here is no. Too many addresses on your home page can be confusing for search engines. Then, nobody wins.

How do we sort this out? Easy. If you don’t have a central office, then put a phrase describing where you serve.

For example, include something like “Serving DFW and surrounding communities in Texas.” Link that to your Locations page. List all your office locations there.

If you do have a central office, use that as your primary. List the one address on the homepage. Save the clutter (additional offices) for your Locations page.

“What’s a blog?”

Okay, so I’ve oversimplified this one a bit. Most people know what a blog is. But so many agents have questions about how they work.

Blogging is actually one of the simplest things you can do. There’s also a huge value proposition for the time you’ll spend writing.

Why is it so easy? For one thing, take note of the casual tone that I’ve written this blog in. So much of your website is cut and dry. Customers will actually be relieved to hear your voice come through in a blog.

There’s no science behind it. You can write as much, or as little as you want, as long as you feel your customers will be interested. In fact, it doesn’t even have to be insurance related 100 percent of the time.

My go-to example of this is one customer who writes a recipes blog at the end of every month. You could even do book reviews. The sky is the limit. And, visit our blog for 10 new topic ideas each month.

Now, why is this a good value proposition? For the hour you’ll spend writing every couple of weeks, you’ll actually see SEO improvements. Search engines reward websites that have fresh and updated content with higher rankings.


These are a few of the questions I hear on a daily basis. I hope they answer questions you have before beginning your insurance website journey. Intrigued by anything you read above? Leave a comment below!


POSTED FEBRUARY 14, 2018 10:00 AM
This is the Way: Heather Cherry

Some people stumble into the insurance industry, and some find their way into insurance through someone they know. For Heather Cherry it was the latter.

After graduating from the University of Texas at Austin, Heather continued bartending and waiting tables, which is where she met ITC President Laird Rixford. She eventually left food service for digital marketing.

When she was ready to move forward in her digital marketing career, Heather reached out to Laird, whom she kept in touch with over the years. Shortly thereafter, she found herself at ITC where she now works on our agency marketing platform AgencyBuzz.

Heather likes that the insurance industry is one of the only industries where both the seller and the buyer hope the product is never used. “I think that’s kind of poetic.”

This is the way Heather Cherry works.



Dallas, Texas

Current gig:

AgencyBuzz Product Manager at ITC

One word that describes how you like to work.


Current mobile device:

Apple iPhone 7

Current computer:

Apple MacBook Pro 15” Laptop

Project(s) you’re currently working on:

-Improving the data bridge from InsurancePro to AgencyBuzz
-AgencyBuzz product enhancements
-Data integration improvements
-Making a human (ETA May 2018)

Accomplishments you’re proud of:

My college degree

What are your goals for the next 12 months?

Professionally: I hope to make great strides toward enhancing AgencyBuzz in ways that make the product more effective and easier to use.

Personally: My husband and I are expecting our first child in May, so I hope to add being an awesome mom to my resume within the next year.

What are your biggest professional challenges?

Staying ahead of the game when the marketing landscape is constantly changing.

What do you like most about your job?

I love the challenge of making insurance come alive in a fun way for the general public to understand and appreciate.

Aside from your phone and computer, what gadget can’t you live without and why?

Amazon Echo. My entire household can’t run without Alexa, especially since we have our thermostat, TV, plugs, and other devices all connected to her.

What technology, apps or tools can’t you live without?

Amazon, GroupMe (a group chat application that I use with my friends and family), and my SUV’s backup camera.

What’s the most recent app you’ve downloaded but have yet to use?

I have started using all recently downloaded apps, but I did just download and start using the 1SE (1 Second Everyday) app. It lets you take a quick video every day then strings the videos together at the end of the year for a year-end-review. I’m excited to see what my 2018 video looks like!

Describe your workspace.

Pretty clean and organized with lots of memes posted everywhere. I find that you can’t underestimate the value of a well-timed meme and its impact on your day.

How do you manage your to-do list?

“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” – Mark Twain

In other words, complete the most difficult and time-consuming task ASAP. Then, the rest of your tasks will feel like they’re flying off your to-do list.

What’s your best time-saving tip or hack?

I add productivity blocks to my work calendar. This forces me to have designated periods of work and prevents others from interrupting with meetings.

What’s the first thing you do when you get in the office?

Grab a cup of coffee!

What is your best everyday habit?

No matter what kind of day I have, I always make it a point to find at least one thing to be thankful for.

What do you listen to while working?

Mashup videos on YouTube.

What’s your favorite blog and/or podcast?

Small Town Murder

Night owl or morning person?

Night owl all the way.

What are you watching on Netflix right now?

I’m actually binge watching the entire Law & Order SVU series on Hulu from start to finish.

How do you decompress?

I love listening to music alone in my car on the drive home. It relaxes me and refreshes my mind for the rest of the evening at home.

What’s your sleep routine like?

I take a bubble bath with music then relax in bed watching TV and catching up on the day with my husband.

What gets you out of bed in the morning?

My alarm.

What does a typical day look like for you?

I get up (coffee in-hand) and head to ITC for work. After a full day I head home (sometimes I stop at the store on the way) and then I make dinner and finish off the evening binge watching something on Hulu or Netflix before starting my nighttime routine.

Who are your business idols and why?

Becky Schroeder, the VP of Marketing at ITC, would definitely be one of mine. She’s a total rockstar in the insurance industry while being an awesome mother and wife at the same time. #goals

What is your motto or personal mantra?

“In the end, everything will be okay. If it’s not okay, it’s not the end.” – John Lennon

What would you be doing if you weren’t working at ITC?

I’d most likely be freelance writing for blogs and other digital platforms.

Who would you like to see in a future This is the Way post?

Michelle Sands from Trident Insurance Company
Bob Ingram from Peachstate Insurance

The This is the Way blog series asks ITC employees, agents, carriers and other people in the industry how they work and to share their tips. Is there someone you want to see featured or questions we should ask? Tweet us or leave it in the comments below.

POSTED FEBRUARY 13, 2018 10:00 AM
Show Some Love to Your Website

laptop with two hearts

Ah, Valentine’s Day. The most romantic day of the year!

But, before you plan to leave the office for a relaxing evening, you’ve probably still got a lot of things on your plate. Running an insurance agency comes with steep responsibilities, after all.

Competition in the insurance world is fierce. One of the best ways to market yourself is with a strong online presence.

Your website is often one of the first places customers go for help with their insurance needs. You don’t want to lose out on business because clients cannot find the information they need.

Your website should serve as an easy-to-understand point of reference for clients. Website maintenance should be a regular task in your agency. It’s another way of showing customers you care about them.


1. Update Your Website Regularly

Agencies must make themselves appealing to earn and maintain business. Your digital platform is crucial to this. If you don’t have good information on your website, customers might decide to look elsewhere.

The insurance market changes often. Both state and local law govern industry practices. Agencies should update their website content to reflect current industry trends and regulations. This can help customers get the most up-to-date information on their coverage.

Furthermore, frequent website updates show a great degree of customer service. Clients want to see frequent updates to your website. It indicates you are consistently bringing them better information. It shows you are on top of your game.

2. Write in a Way that Clients Can Understand

Keeping your website updated is great. But, updates mean nothing if your clients cannot understand your content.

Remember, the average consumer usually doesn’t understand the intricate details of insurance. It’s up to you to help. Your website content should explain ideas in client-friendly terms.

Most Americans read at a level of the average middle schooler, roughly sixth to ninth grade. Your content should contain clear, concise information. Make sure it is consistent with the average reader’s ability to understand. Refrain from using complicated jargon or discussing lofty topics in your content.

The information you provide should also get directly to the point. Many online readers scan websites for the simplest answers to their questions. Talking about more intricate details of various policies likely won’t mean a lot to your clients.

You should strive to highlight the most important aspects of the topic you’re discussing. If you wish to discuss more detailed topics, do so only after the important information.

3. Make Local Information Your Priority

All websites must cater to their audiences. Most independent agencies have strong roots in their local communities. This means you should direct your content toward your community’s understanding.

When writing content, always market it in location-specific manners. For example, when discussing weather coverage for homeowner’s insurance, talk about weather damage common to your area.

Content should also sound familiar to your clients. Make your approach to writing accommodating and friendly. Even though you can use local jargon in content, use correct spelling, grammar and syntax. There is a difference between including local color and making content sound unprofessional.

Not least, respond to local needs. Should a change develop in your local insurance market, immediately notify your clients.

For example, some insurers freeze the issuing of new homeowners policies before hurricanes. Use your digital platform to help clients get immediate access to relevant information.

At the end of the day, your commitment must be your clients. Think directly about them as you write for your website. While the website reflects your agency, it must serve your customers. When all's said and done, it must adequately reflect your local services.

POSTED FEBRUARY 12, 2018 10:00 AM
3 Ingredients for a Delectable Website Design

breakfast foods on wooden table

If I weren't a designer, I'd be a chef. Except I can't actually cook. But I do love food! There are so many ways to prepare ingredients and different flavors to explore.

Like food, design has so many different avenues. Different businesses and individuals desire different flavors of design.

Here are my top three ingredients for a delectable website design.


1. Don't Burn the Chicken (Looks Matter)

I've said it once and I'll say it a million times. Your website must be visually attractive. It doesn't matter how delicious the chicken is. No one will eat it if it looks burned.

If your website still looks like it's from the early 2000s, it needs a refresh. Looks matter.

Luckily, it's easy enough to do. Look at updating your color scheme. It’s a simple and effective way to bring your website into this decade. Look into updating your website’s images, too. Sometimes all your homepage needs is a fresh, compelling image.

Maybe you have updated your website recently. But, you're not standing out like you want. Check out this blog post about unexpected insurance website color schemes. The author, one of our website coordinators, hits it out of the park on how to use unique color palettes.


2. Cook for Your Customer

If your customer is vegetarian, don't cook chicken.

In other words, your website needs to be relevant. If your website doesn't give people what they need, they won't use it.

Make the important information on your website easy to find and easy to read. Search engines and customers alike will appreciate it.

Remember: People need to eat three square meals a day. Your website could use a fresh infusion of new content every week or so. As usual, ITC has your back on some easy-breezy content ideas. Use them for your next blog post.


3. It's What’s On the Inside that Counts (Someone Might Eat the Burnt Chicken)

I know, I know. I said looks matter, and they do. But what your mom used to say is true with websites too. What's on the inside matters too.

Your website can look great, or it can look not so great. But if you have fresh, relevant content, search engines will reward you with higher rankings. And if you have what customers need, they'll be flocking to your website for more information. Content is king.

Maybe you don't have the time or desire for a website redesign right now. You should always be updating your content. That's how search engines, and thus, new customers find you.

(But just think, what if you had great content and an amazing looking website? Where could your website be then? )


I know, it's a lot to think about, take in, and work on. But ITC is always here to help. And remember, when writing your blogs, try to wait until after lunch (unlike myself).


POSTED FEBRUARY 07, 2018 10:00 AM
Your Top SEO Questions, Answered

Frequently Asked Questions

As an SEO consultant, I have many conversations with my clients. We discuss ways to use SEO to improve their insurance website rankings, traffic and leads.

During these consultations, there are a few questions that keep coming up. What follows are the most frequently asked questions during my SEO consultations. Hopefully you find the answers to them useful and interesting.

How long does it take to see results?

This question often comes in the earlier consultations. Excited about starting a new SEO project, clients are eager to see results.

I like to set their expectations early on and let them know SEO, unlike paid search, is a marathon, not a sprint. It is going to take some time.

The amount of time varies depending on how you define your results. Does it mean first page rankings? Does it mean the first lead that comes through the website? The first ten leads to come through the website? Does it mean one lead per week coming in consistently?

Other metrics to take into account are:

  • The number and type of keywords we are focusing on
  • The client’s city or location
  • How much effort the client is willing to put into the SEO program

Once this is all established, it is easier to offer the client a time frame. The best case scenario is three months. The worst case scenario is a year and a half, or more.

Should we focus on Yahoo or Bing?

Google owns about 75 percent of the search engine market share. Bing owns about 8 percent and Yahoo owns 5.5 percent. The rest of the market goes to smaller or foreign search engines.

We focus on Google because that's what most consumers use to search with. Even though consumers may use Bing or Yahoo, we don't have to spend a lot of time optimizing for those.

The reason is because all search engines basically work the same way. If you optimized for one, chances are you are optimized for all.

There may be slight differences in rankings comparing Google to Bing. But, three out of four consumers will have found you on Google to begin with anyway.

Why do I rank for (random keyword)?

I often come across a random keyword my client is ranking for during our consultations.

My client will inevitably zero in on that obscure keyword and ask, "Why am I ranking for discount anti-theft system?"

My clients don't sell security systems. But, I may have blogged about it on their website as part of their auto insurance SEO campaign.

Sometimes, I see keyword rankings for other companies. This may be a result of the partners page we encourage clients to use. The partners page is a local directory of sorts. A company that has a good relationship with my client is allowed to generate leads through my clients’ website.

If a website is well established with search engines, even random keywords could be ranked for.

Here’s another example. One of my Florida customers ranks for cheapest home insurance in Fort Lauderdale. I've never typed the word cheap on their high-end, good-looking, large-agency website ever. But, because they rank for home insurance in Fort Lauderdale, and they have a well-optimized website, they rank for many other keywords too.

What can I do to increase my rankings/traffic/leads?

The short answer is, are you following my advice and suggestions? 

Because if you are, then your rankings, traffic and leads will increase. Believe it or not, we are experts in our field, just like our clients are experts in the insurance industry. Trust us.

The long answer is be present and take part in the SEO plan. ITC will do all the actual work and tasks. We’ll take care of the blogging, backlinks, business listings, and optimization.

But, it takes both the client and their consultant to bounce ideas off of each other. The consultant will present tried and true strategies she knows have worked in the past. The client informs the consultant about how to customize that strategy for their target market in that location.

Hopefully I've answered these questions so you won't need to ask your SEO consultant any of them. If you have any more questions, comment below, and I'll do my best to answer them!


POSTED FEBRUARY 05, 2018 9:56 AM
ACORD Forms Update (January 2018)

We've updated the below ACORD forms for users of our agency management system InsurancePro.


New Forms

760 A IN 2018/01 - Indiana Notice Regarding Replacement

760 B IN 2018/01 - Indiana Notice Regarding Replacement With Direct Response Sale


Forms with New Revision Date

61 CO 2018/04 replaces 2012/01 - Colorado Auto Supplement - Colorado Private Passenger Automobile Insurance, Summary Disclosure Form (for use on or after 4/1/2018)

137 NH 2018/05 replaces 2015/12 - New Hampshire Commercial Auto (for use on or after 5/1/2018)


Withdrawn Forms

51 FL 2009/07 - Florida Commercial Auto Insurance Identification Card -- ACORD is withdrawing this form effective January 5, 2018. Note the 50 FL Form is to be used for Florida auto insurance cards.


Corrections or Modifications to Existing Forms

329 2014/12 - Aviation Products Liability

81 2016/03 - Personal Inland Marine Application

POSTED FEBRUARY 02, 2018 12:04 PM
10 Email Marketing Faux Pas You’re Probably Making


We often consider an email to be successful if the message hits inboxes without noticeable spelling or layout issues.

However, sending an email without blatant errors doesn’t necessarily signify a well-executed email. Behind the well-written copy there may lie significant problems that are ruining your marketing efforts.

Join AgencyBuzz Product Manager Heather Cherry for Masters of Marketing on Thursday, February 15th at 12:00 p.m. CT. and learn about 10 email marketing mistakes that you may be making right now.

We’ll cover topics such as...

  • Subject lines
  • Send frequency
  • List management
  • ...and more!

You will leave with a better understanding of where your email marketing strategy could cost you opens and click-throughs. Register for this free webinar today! 

POSTED FEBRUARY 02, 2018 10:00 AM

News – Insurance Journal

PEMCO in Washington Names Simonson Learning and Development Manager
PEMCO Insurance in Washington has added Curt Simonson to the carrier’s people and brand team as the department’s learning and development manager. Simonson’s responsibilities include managing employee training programs and leadership development strategies, with a focus on creating opportunities for …

POSTED FEBRUARY 23, 2018 7:58 PM
Chubb Decided to Quit NRA Insurance Program 3 Months Ago
Giant insurer Chubb has joined a list of companies that are halting business deals with the National Rifle Association (NRA). However, the insurer confirmed to Insurance Journal that the decision was made several months ago, before the latest mass shooting …

POSTED FEBRUARY 23, 2018 6:23 PM
Rivers Still Rising in Midwest; Evacuations Continue
Shelters have been opened to assist people forced from their homes by flooding in the Midwest, as rivers swollen by heavy rain and melting snow continue to rise in Indiana, Michigan and other states. Flood warnings were in effect across …

POSTED FEBRUARY 23, 2018 5:50 PM
Records: Corps Failed to Release Harvey Flood Prediction to Public
The U.S. Army Corps of Engineers predicted ahead of Hurricane Harvey’s arrival that reservoirs in Houston would fill to record levels, flooding adjacent neighborhoods, but never shared the concern with the public, government records reveal. A Corps forecast on Aug. …

POSTED FEBRUARY 23, 2018 5:43 PM
Texas’ Combined Agents of America Adds 3 New Agencies
Austin, Texas-based Combined Agents of America LLC, has added three new partner agencies to its network. The latest additions are: Patterson & Associates Insurance in Richardson, Texas; NP Dodge Insurance in Omaha, Nebraska; and Ryder Rosacker McCue & Huston Insurance …

POSTED FEBRUARY 23, 2018 5:41 PM
Visa’s Kereere Joins Board of Grange Mutual Casualty
Suzan Kereere has joined the board of directors at Columbus, Ohio-based Grange Mutual Casualty Co. Kereere heads both the European Merchant Sales & Solutions team and the Global Merchant Accounts team at Visa. There, she leads a group that helps …

POSTED FEBRUARY 23, 2018 5:32 PM
Fareway Chicken Salad Produced at Iowa Processing Plant Recalled
The federal government issued a recall of chicken salad made by an Iowa processing company and distributed by Fareway Stores which has now sickened more than 100 people in five states and prompted lawsuits in Illinois, Iowa and South Dakota. …

POSTED FEBRUARY 23, 2018 5:27 PM
Texas Appeals Court Upholds $351M Award Against Credit Suisse
Credit Suisse said it would fight on after a Texas appeals court upheld a $351 million award against the Swiss bank over its role in a Las Vegas resort project whose finances collapsed a decade ago. The Texas Court of …

POSTED FEBRUARY 23, 2018 5:13 PM
Private School System in Hawaii Schools Agrees to Pay $80M to Abuse Victims
A private school system in Honolulu, Hawaii has agreed to pay $80 million to the victims of a doctor accused of sexually abusing students and other patients for decades. Kamehameha Schools has also agreed to create new safeguards and methods …

POSTED FEBRUARY 23, 2018 3:57 PM
Hershey’s in Trademark Battles with California Marijuana Businesses
Cannabis businesses, beware: The Hershey Co. is on the warpath. Perhaps the most famous confectionery peddler in the world has a well-documented history of actively protecting its trademarks, and the marijuana industry is no exception. Although Hershey’s has been relatively …

POSTED FEBRUARY 23, 2018 3:53 PM

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