ITC Press Releases
|ITC Adds Multiple Filters to AgencyBuzz
ITC announced today the availability of stackable multiple filters in its automated agency marketing system AgencyBuzz.
POSTED OCTOBER 26, 2017 9:00 AM
|ITC Named a Finalist for Digital Service Provider in the Inaugural Insurance Business Awards
ITC named a finalist in the Best Digital Service Provider category for the 2017 Insurance Business America Awards.
POSTED OCTOBER 13, 2017 9:00 AM
|Meghan Axtman Wins the Second Annual InsurTech Scholarship
Congratulations to Meghan Axtman, a senior at the University of Wisconsin-Madison, on winning the 2017-2018 InsurTech Scholarship.
POSTED OCTOBER 10, 2017 9:00 AM
|Second Annual InsurTech Scholarship Open for Applications
The second annual InsurTech Scholarship is open for applications. Deadline to apply is September 15, 2017.
POSTED JULY 17, 2017 9:00 AM
|ITC Named a Top Technology Provider in Insurance Business America for Second Year
Insurance Technologies Corporation (ITC), a provider of websites, marketing, comparative rating and management software and services, announced today that readers of Insurance Business America have named ITC a top technology provider for the second year in a row.
POSTED JUNE 26, 2017 9:00 AM
|ITC Launches GAINSCO Buy Now in TurboRater for Websites in Texas
ITC launches GAINSCO Auto Insurance® Buy Now in Texas in its online consumer rater TurboRater for Websites to help independent agents compete effectively online.
POSTED MARCH 20, 2017 9:00 AM
|Albert Appouh Wins the Inaugural InsurTech Scholarship
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today Albert Appouh as the inaugural recipient of the InsurTech Scholarship.
POSTED NOVEMBER 09, 2016 9:00 AM
|ITC Launches Homeowner Rating API for Online Agencies and Lead Providers
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, made homeowner insurance rates available via its web service-based rating API today.
POSTED NOVEMBER 02, 2016 9:00 AM
|ITC Integrates TurboRater with Compass Driving Records
Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, announced today the integration of TurboRater, its comparative rating system, with Compass Driving Records to provide its users with access to motor vehicle reports (MVRs).
POSTED AUGUST 24, 2016 9:00 AM
|ITC Debuts Inaugural InsurTech Scholarship
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today the debut of an annual scholarship program to support the future of the insurance industry.
POSTED AUGUST 17, 2016 9:00 AM
|Why Mindset Matters For Digital Marketing Success
Are you planning on leveling up your digital marketing game? If so, you’re considering which tactics to take on. As you start on this process, you might wonder what gets you the most bang for your buck.
The answer is not what you think.
Sure, some tactics can be useful. These include audience segmentation, keyword targeting, and content development. But without a strong foundation in place, your efforts will crumble.
And when I say strong foundation, I’m talking about your mindset.
Make no mistake. Your mindset will make or break your digital marketing effectiveness. Let’s look at how you can leverage your outlook, and set yourself up for success.
To Protect and Serve
What’s your motivation for running your agency?
- To make money?
- To provide for your family?
- To support your staff?
- To get to see your name on the sign out front?
- To carry on your family’s business legacy?
You might have answered yes to one of these questions. Or all them. And that’s great! These are all fantastic reasons to come to work every day.
But they shouldn’t serve as your primary motivation.
Your prime motivation as an insurance agent is to serve the needs of your consumers.
Your consumers’ goals are more important than your own. And the reason is simple. Consumers pay you money. If they’re satisfied, they’ll renew their policies or refer friends and family to you.
These transactions are the lifeblood of your company. They keep the agency running. And they provide the funding for all the motivations above.
They come first.
Across the Bounds of Cyberspace
Now, you might think, “What does this have to do with digital marketing?”
A consumer-first mindset doesn’t stop at your agency’s front door. It permeates all touchpoints, including your digital properties.
ITC’s Vice President of Marketing, Becky Schroeder, once said, “Marketing is the way you answer the phone.” I love that line. It demonstrates how having the right mindset is essential at every step of operation.
Your agency website, social media pages, and email messages should reflect this mindset. You must show a commitment to serving consumer needs. Then you must deliver on that commitment, time and again.
How It Works
How does this look in action? Consider the following steps.
- List your motivations on a piece of paper, leaving an empty space at the top. When you’re done, write Serve our consumers in that space.
- Derive a mission statement from that motivation sheet. Try to incorporate the word help into the statement if you can. For reference, here’s the mission statement I have on my whiteboard.
- Share this statement with your team. Explain how a consumer-centric mindset can drive success. (I’ll have more on this in a bit.) Also, share what’s expected of your staff to keep this mindset alive. Remind them this mindset must be consistent across all channels.
- Track your employees. Observe how they interact with customers and prospects across all touchpoints. Is their behavior consistent? Does it follow the agency mission statement? If you don’t have the time to check on your staff, make time for it. It’s critical.
- Get an outside look. Have friends and acquaintances call the agency or visit your website. Ask them how seamless the experience is, both when times are slow and when your office is hopping. Address any discrepancies with your staff.
- Be gracious. When a consumer says something about your agency, treat it as constructive criticism. Thank consumers who leave a good review. If consumers thank your staff members, encourage staff to reply, “My pleasure.” Be sure to respond with empathy if a consumer provides negative feedback.
You might have noticed something. None of these tips mentioned content, keywords, web design, or email campaigns. These tactics are tools that connect consumer needs with solutions.
If you have a consumer-first mindset in place, you’ll develop a good feel for what those needs are. Your digital marketing strategy will tie needs to the appropriate tools. That mapping of needs to tools will become your digital marketing mix.
Why It Works
Consider what’s different about this approach. By focusing on your agency’s mindset first, you ensure all content aligns with your mission. That mission speaks to consumers and empathizes with their needs.
A consumer-centric mindset breaks down barriers. It fills the void between what you want and what consumers want. If you go all-in on it, consumers will notice. They’ll buy from you, and return to buy again. They’ll spread the word with others, and help grow your referral base. All this will boost your agency’s relevance, authority, and visibility, both online and off.
The Next Level
Maintaining the right mindset can apply to other aspects of your business as well. If you pay vendors for services, verify if they have the right mindset. You are the consumer in this situation. Ensure the vendor is putting your agency’s needs first. Communicate your agency mindset and goals with them. Make sure everything’s aligned.
If the vendor puts your agency first, treat your contacts with kindness and respect. The work they perform and the advice they offer will help you fulfill your agency mission.
A Final Word
Having the right mindset in business is more critical than ever before. Consumers can now use plenty of channels to connect with your agency. But they’ll only do so if they feel valued at every touchpoint. And that includes your agency’s online properties.
Commit to your consumers when planning your digital marketing strategy. The returns can be astronomical.
POSTED NOVEMBER 20, 2017 9:05 AM
|ICYMI: How Do You Know If Your Website Needs to Be Updated?
In the November 2017 edition of Masters of Marketing, Website Coordinator Karly Baker outlined the components that indicate an outdated website and what you can do to modernize your site. View the slides below or watch a recording here.
Don't forget to join us for the last Masters of Marketing of the year on December 14th at 12:00 p.m. CT. It will be a roundtable discussion and Q&A with three insurance marketing experts, taking your questions live.
POSTED NOVEMBER 16, 2017 1:34 PM
|The Insurance Industry is Being Updated, Not Disrupted
Last month I attended the second annual InsureTech Connect conference. The brightest and most forward-thinking individuals in our industry gathered in Las Vegas.
Much has been written about the state of disruption in insurance, and what the future could hold. There were many cool new companies with innovative ideas.
But, no one defined what disruption is and what the independent agency should do to adapt. It can be simplified into three things.
1. Disruption is about engagement.
Are you reaching prospects through 20th century channels or 21st century channels?
YouTube reaches more 18-34 and 18-49 year olds than any cable network. Yet, agents will still spend money advertising with companies who were once yellow pages.
How fast you respond to prospects has a direct correlation to closing percentage. How often you communicate with clients has a direct influence on your retention. It also affects the client's mortality rate, or the average time a client stays with you.
I know it's impossible to call every prospect within minutes. But, it is not impossible to contact them. Automate your initial communication to prospects. Use a client nurturing program like AgencyBuzz.
2. Disruption is about ease of use.
The technology in your agency should make it easy for producers to connect to clients and vice versa. Technology that is user friendly and allows the producer to focus on the client is the key.
Check your technology. Is it easy to use or creating snags in customer service? Is it advancing as consumer trends unfold? Or is it keeping you tied to the past? For example, think VCR versus streaming.
Additionally, your website should be an extension of your agency. It is not a business card.
On your website, clients should find answers to common questions about insurance. Provide contact forms for service or quoting. They need to be able to reach you when they need to.
When in doubt, make it easy for customers.
3. Disruption is about data.
What is your client mortality rate? What is your click to open ratio? What is your cost per acquisition? By producer? By marketing source?
Today we have tools that measure all types of things about our business. But, we must remember we are in a relationship business. The most important things to measure have to do with the relationship.
Think about the data points that pertain to the client relationship.
- How much does it cost for us to start a relationship (Or, acquisition cost)?
- How long do we keep a relationship (Or, client mortality rate)?
- How fast are we reaching out to our prospects?
- How often do we communicated with our clients?
- Does the message we send out resonate with our audience (or, click to open ratio)?
- How much revenue does each relationship bring the agency?
The industry is not being disrupted. It is better stated the industry is being updated. Insurance will always be a relationship business, no matter how many times ads on TV try to make it a commodity.
If you want to stay relevant and continue to have value to your clients, disrupt the way you engage clients. Disrupt the way they can connect with you. Disrupt the information you use to analyze the value of that relationship.
POSTED NOVEMBER 15, 2017 10:00 AM
|What Top Agencies Know About Blogging (That You Don't)
Blogging is the best thing you can do for your insurance agency website. Why? Because it serves two major audiences… the people researching insurance online and search engines.
Top independent insurance agencies blog regularly. Even though it’s hard. Even though it takes time and effort. They do it because they understand the relationship of their blog to their website traffic and leads.
What else do top agencies know about blogging? These seven lessons can help you become better at blogging for your agency.
Blogging Drives Traffic
The more you blog, the more pages you have on your insurance agency website. The more pages you have, the more the search engines can index. Then, you’re more likely to rank high in search results, which means more traffic.
Top insurance agencies know this. They study what people are searching for online. Then, they write blog posts to answer those queries. They’re getting more traffic and, ultimately, more leads as a result.
Blogging Establishes Expertise
You can call yourself an insurance expert, but it’s far better to show that expertise. How do you show your insurance expertise online? Blogging.
Seventy-four percent of people who are shopping their auto insurance do so online. Don’t think this only applies to auto insurance. Forty-two percent of consumers surveyed in 2017 shopped for health insurance online.
Top agencies understand that these numbers are only going to grow. They’re blogging to share their expertise as a way to build trust and start relationships with online consumers.
Blogging Requires a Commitment
The only thing worse than not blogging at all is to be inconsistent. A neglected blog doesn’t leave visitors with a favorable impression of you.
To reap the benefits of blogging, you need to commit to the strategy. It will not work without dedicated effort.
There are a number of ways top agencies are able to stay committed to blogging:
- Establish a schedule and stick to it.
- Use an editorial calendar to plan blog posts ahead of time.
- Keep a swipe file of blog topics so they have subjects ready when it comes time to write the next blog post.
Get Help If Needed
You don’t have to manage the blog by yourself. Top agencies don’t. They look for help internally and externally to make sure their blog is consistent.
If you have a full-time marketer on your team, put them in charge of your blog. If you don’t, ask your team if anyone wants to manage your blog.
If you don’t have the staff internally, you can get outside help. Search engine optimization experts can help with your website’s online visibility, including blogging. (Read: What to Look for in a Digital Agency Marketing Firm)
You can also use a writing service, which can provide you with blog content. There are many out there, and they’re more cost effective than you might think.
Where to Look for Blogging Inspiration
The hardest part of blogging is coming up with topics to write about. It can be easy at first, but after you’ve been blogging a while, it becomes more difficult.
Top agencies know this and have sources they use as inspiration for blog topics.
- The questions they are frequently asked by clients.
- The searches that bring people to their websites.
- The news and other happenings in the industry.
- The calendar and seasons that can affect a person’s potential for risk.
Did you know we publish a list of 10 content ideas every month you can use on your blog? Bookmark this page, and refer to it whenever you need a little inspiration.
Using Visuals is Important
Blog posts with images get 94 percent more views. We are visual. This is why images and video perform better on social media.
Not only does an image make a blog post more visual and interesting, it also helps on social media. If there is an image, Facebook will include it in the post's preview. This helps with getting people to click and read your blog post. Same thing on any other social media platform.
Top agencies use great images from stock photography websites or other sources. They’re also making sure they get the correct licenses for the images they use so they don’t get fined.
Headlines are Critical
The first impression of your blog post is the headline. It is what will get people interested enough to click through.
Headlines need to be attention grabbing and short but still get the message across. You also have to be careful not to write click-bait headlines. They work for a short time but eventually people will stop clicking on your content.
If blogging didn’t play such a critical marketing role, top agencies wouldn’t do it. Take notes and inspiration from these blogging lessons, and you can improve your agency’s blogging efforts.
POSTED NOVEMBER 13, 2017 9:56 AM
|This is the Way: Terry Grier from Strive Insurance
Terry Grier took an interesting path to becoming an insurance agent. He didn’t have a familial connection to the industry or a burning desire to be an insurance agent. However, though his bachelor’s degree from Louisiana State University is in general studies, he knew he had an entrepreneurial spirit.
After college Terry worked for an employment service as an account executive eventually working his way up to area manager. He then spent seven years at UPS in various sales roles managing accounts that ranged in size from small to very large.
These two jobs taught him lessons he would need in the insurance industry. First, the art of the double sell, i.e., selling the prospect on a carrier and the carrier on the prospect. Second, the use of aggregated data for decision making.
In 2012 when UPS was requiring more travel from him, Terry looked at his best friend Jason Matison, who is a partner at Strive Insurance, and the business he was building. He wanted to do the same.
“I took a leap of faith in myself and joined Strive Insurance. It has been the most rewarding and hardest job of my life.”
This is the way Terry Grier works.
I live in Cedar Park, Texas, which is a suburb of Austin.
Agent with Strive Insurance Group.
One word that describes how you like to work.
Current mobile device:
iPhone 6S. I am an Apple guy. More iOS and I have my eye on the iPhone X.
Dell XPS 13 for a windows 10 machine. It is the best laptop I have owned.
Project(s) you’re currently working on:
Getting my website and YouTube channel up to speed. I am trying to produce a video and blog post per week.
What are your goals for the next 12 months?
My goals are written and clear.
Health – I have been on a weight loss journey, and I want to complete the journey. My goal is to lose 80 pounds.
Financial – Write $400,000 in new premium.
What are your biggest professional challenges?
Keeping my intensity up each and every day. The term decision fatigue... It is real.
What do you like most about your job?
That my daily actions are closely tied to my income.
Aside from your phone and computer, what gadget can’t you live without and why?
My Airpods. I put them in my ears, and I never think about them. For listening to music, texting via Siri, and making or taking phone calls. The best Bluetooth headphones around.
Also, my Bullet Journal, which is always with me. The Bullet Journal would take too long to explain, but I encourage anyone who likes to write things down to explore it.
What are the top three apps you use on your phone?
Pipedrive, Dayone (Journal App), Film Maker Pro (of course social)
Describe your workspace.
I work from my home office at my standing desk.
How do you manage your to-do list?
My beloved Bullet Journal.
What’s your best time-saving tip or hack?
Time block. Write down everything you should do in a week. Put a time amount beside it. Tally it all up, and see if you are even realistic. Modify. Then time block. Do not go easy on yourself. Do the work.
What’s the first thing you do when you get in the office?
First, make 10 calls, and review my funnel.
What is your best everyday habit?
Journal positive thoughts.
What do you listen to while working?
Radio Paradise. This is the best gem in this whole write up. He has phone apps and Alexa skill too.
What are you currently reading?
21 Secrets of Million Dollar Producers by Stephen Harvill
What’s your favorite blog and/or podcast?
Daring Fireball. I enjoy his Apple information and whit.
99% invisible podcast.
And, a hat tip to Insurance in Your Own Words by Joey Giangola (now at Agency Nation Radio).
Favorite social network?
Night owl or morning person?
Morning. I do my best work in the morning.
What are you watching on Netflix right now?
Nada. If I were not married, I would not own a TV. But, I sneak in episodes of the Peaky Blinders.
How do you decompress?
Swim laps, long walks (3-5 miles), and fishing in my neighborhood pond.
What gets you out of bed in the morning?
Excited to get to my day.
Who are your business idols and why?
Gary Vaynerchuk because he is real. He is an internet mega star now, but he was just a guy. He saved his money and worked his butt off.
Michael Maher. Through his book he taught me how to communicate and be generous. I cannot recommend this book enough for any insurance agent. And, if you are reading this and want to discuss, let me know. I will be happy to help you implement his system.
What’s the best advice you’ve ever received?
Give value first.
If you could switch jobs with someone, who would it be?
No one. I love the journey.
Who would you like to see in a future This is the Way post?
Sean Mooney and Raul Campa.
The This is the Way blog series asks ITC employees, agents, carriers and other people in the industry how they work and to share their tips. Is there someone you want to see featured or questions we should ask? Tweet us or leave it in the comments below.
POSTED NOVEMBER 14, 2017 9:27 AM
|A Website Design Solution for Agents on a Budget
Plenty of today’s consumers research businesses online before contacting them. Often, that means a website is the first impression they’ll get of a business.
Your insurance agency website is no different. It must meet or exceed consumer expectations, no matter your budget. An online presence is imperative to reach that growing segment of consumers.
That doesn’t mean you should slap together a website and be done with it. In fact, a hastily designed website can be quite obvious. Often there are links or pages missing. Those errors can end up saying more about your agency than you realize. Your website can give a negative impression depending on the effort put into the design.
Yet, hiring a web designer is not cheap. What’s a good website design alternative for insurance agents on a budget?
An affordable option is a template website. This is when a website design company has templates ready for immediate use. You can choose from different styles to suit your agency and customers. Since you’re using a template instead of a custom design, changes are easy to make and publish.
To see an example of these kinds of templates, visit the Insurance Website Builder screenshot gallery. There are many types of designs at different price points. Agents simply choose a design that fits their specific budget and needs.
Before selecting a template, I would advise researching your competitor’s websites. Looking at their websites and the effort they put in allows you to gauge the effort expected of you.
Here are two examples of our template designs and finished agent designs.
Know your target audience. Research your competitors. Make a decision that works best for you and your agency. After choosing a template, the creation process starts. Designers use your color scheme, logo, and other choices to customize the template to your agency.
How fast your new website design is created will depend on the size of the design team working on it. Template websites have fast turnaround, though. They are not built from the ground up.
Templates are a great option for agents on a budget, or agents who don’t have a lot of time. If your agency has found success with a template website, or if you have a question, leave a comment below.
Insurance Website Builder has a website template for your insurance agency and customers. Contact us today for a free consultation.
POSTED NOVEMBER 08, 2017 10:14 AM
|Make Your Homepage Skimmable
When was the last time you actually read a full website? What about just a homepage?
Today, visitors skim and scan over information until they find what they need. Webpages with long blocks of content are a thing of the past.
It also only takes seven seconds for website visitors to decide whether they like what they see. Have you ever clicked on a website and immediately left because of how it looks?
Considering both skimmability and visual appeal, your insurance website needs to be pretty amazing. It all starts with your homepage.
Here’s how to get an attractive, easy-to-skim homepage to capture online prospects.
1. Visual Attraction
Your homepage, and really your whole website, needs to beautiful. No matter how important the content is, visitors won’t get past an ugly or old website.
Even the Department of Motor Vehicles is upping their design game.
So, make sure you’re using an attractive color scheme. In insurance, blues and greens are the most popular choices. Be sure to use images with a complementary message and color scheme too.
2. Simplicity is Key
If a customer can’t tell if you can help them in those first couple seconds, they’re hitting the back button.
Keeping things short and simple is always best. If 10 words will work, don’t use 20. This is not the place to impress with your vocabulary skills, use simple terms.
If you can use an image to explain, even better!
The best time to use an image for words is for your lines of business. On our templates, we use icons to depict the top three to six types of insurance offered by your company.
Keep your content simple with descriptive headings and subheadings. Use the inverted pyramid method, which puts the most important information at the top.
The customer needs to immediately understand what your website is offering. The first sentence customers read should grab attention to keep them on your page.
Either tell customers exactly what you do, or ask what they need.
Look at these examples.
- “Insuring your needs today!” - Catchy, and will keep customers on your page to find their answers.
- “Providing solutions with unique experience and knowledge.” - This has key words to keep the customer on your page.
- “What can we help you cover?” - By asking a customer what they need, you are requesting an interaction. It could help your company come across as interested and caring.
4. Call to Action (CTA)
Some think CTA buttons interrupts the flow on your home page and make it less scannable. If done well, creating a button or two gives the visitors guidance. CTAs also generate leads.
A few rules.
- Make it stand out. This is where you can have some fun with color. (But keep it grounded in theory). Think about size and shape as another way to make it stand out.
- Use concise action words such as Click Here, Join Now, or Get A Quote
- If using many CTA buttons, put them on the same horizontal plane to make it clear the customer needs to make a choice.
5. Make it Mobile
Look at your hands. Now, find your phone. It’s less than six inches away, isn’t it?
Heck, you’re probably using it to read this article. That’s what makes mobile-friendly insurance websites so important.
Your website must look good on every device, from cellphones to large screens. Being able to quickly scan a website on your cellphone is no longer a bonus, it’s a requirement.
I can’t tell you how many websites I’ve left because their site didn’t transfer to mobile. It was impossible to quickly find what I needed.
Don’t be that website! Keep your language simple and your thoughts short. Pick beautiful colors for your customers to enjoy. If you do this and make information easy to find, you’ll have customers coming back time again.
POSTED NOVEMBER 06, 2017 10:08 AM
|How Do You Know If Your Website Needs to be Updated?
How do online customers and prospects see your website? Do they feel confident doing business with your agency, or are they put off by an outdated website design?
If you suspect your website needs a refresh, join me for November's Masters of Marketing webinar. I will discuss the telltale signs of an outdated website that can turn off online consumers.
Here's a preview of what we will talk about during this webinar.
- Importance of negative space
- Layouts that are easy to navigate
- Thoughtful color schemes
- Prominent calls to action that generate engagement
- Recent website activity
- The end of Flash, and what you can do about it
Register to attend and join me Thursday, November 16th at 12 p.m. CT to learn what elements set modern and trustworthy websites apart from outdated websites.
POSTED NOVEMBER 03, 2017 9:35 AM
|How Long Does SEO Take to Start Working?
There is a certain expectation among agents when it comes to SEO. Once their insurance website goes live, search engines should immediately know it. Not only that, their website should automatically appear on page one of search results.
As much as we all want that, SEO just doesn’t work that way.
There are millions of websites on the internet with more added every day. Even in your city, there are hundreds or even thousands.
Google’s goal is to provide a searcher with the best possible information based on their search. It uses ranking factors to determine the best possible match. Keep in mind that there are over 200 ranking factors for Google alone.
Here are the steps, with estimated timelines, that play a role in getting a website to rank.
- How long does it take for a website to get listed on Google?
Your website is live, but does Google know it? Google can discover your agency website in as little as four days or as long as four weeks. Setting up Google Webmaster Tools and Bing Webmaster Tools is an important step in this discovery.
- Now Google has indexed your website, what’s next?
Now you have to work on optimizing your website. Work on your content page by page. Start blogging regularly. Optimize each of your website pages, starting with the metadata. Then they will be in a better position to rank well.
- How long does SEO take to start working?
Generally speaking you should see changes to your ranking in four to six months. But, this is wholly dependent on the SEO work you do on your website.
It is important to have realistic expectations of your insurance website. If you set out with unrealistic expectations, you may set yourself up for disappointment.
SEO relies heavily on the amount of effort you put into it. It can be difficult juggling the responsibilities of a business owner and SEO tasks. A minimal effort can be effective with SEO, just adjust your expectations. SEO is a long term investment, not a quick fix solution.
There is a lot of information floating around the internet about how to improve rankings. Some of it is old and outdated, so be careful who you listen to or take advice from.
Our marketing blog contains a surplus of information and tips for SEO best practices. Have a look at some of these below to get started.
POSTED NOVEMBER 01, 2017 9:30 AM
|10 New Content Ideas for November
As writer F. Scott Fitzgerald once said, “Life starts all over again when it gets crisp in the fall.” Once cool weather settles in, so begins a feeling of renewal. Take this opportunity to update your insurance blog with a new seasonal post. Here are ten content ideas to spark inspiration.
1. Daylight Saving Time Ends – November 5
We sprang forward in March, and now it’s time to fall back. Daylight saving time always ends on the first Sunday in November. Remind your readers to set clocks and watches back one hour. Enjoy an extra hour of sleep in the morning.
2. Unique Corporate Benefits
If you sell group insurance, this may be an interesting topic for your readers. There's a new trend in which companies offer unique benefits outside traditional packages. For example, Expedia employees get an annual allowance for vacation. Talk about paid time off. Research some cool benefits and post the top ten in your next blog post.
3. Veterans Day – November 11
Honor veterans past and present on this national holiday. It is observed each year on November 11. Post a special message in your newsletter or on social media. Research local events your clients would like to know about.
4. School District Map
This could be an invaluable resource for young families and first-time homeowners. Team up with a local realtor and compile a list of your area’s school districts. Post a map of where those school districts fall, or post associated zip codes. This information could be vital to those new to town.
5. Latest Recalls
Tainted food or unsafe toys can be harmful to consumers. Have there been any recent recalls your clients should know about? This could be a recurring series as more recalls are certain to be announced.
6. How to Test Your Smoke Detector
The upcoming holiday season brings plenty of fire hazards into the home. Important safety features must be checked and tested regularly. Write a blog post about how clients can test their smoke detectors and change the batteries.
7. Advent Calendars
Advent calendars are 3-D calendars used to count down the days before Christmas. For each day of the month, there is a window or drawer with a treat inside. They are a fun holiday tradition for many around the world. As these calendars begin December 1, a mid-November reminder is well taken.
8. Home Security System
Besides the obvious benefits, home security systems can also save clients money. As an insurance agent you know a security system can reduce premiums. But, do your customers know? Write a blog post about this topic before pricey holiday presents start accumulating.
9. Thanksgiving – November 23
Thanksgiving is best spent with close family and friends. Don’t forget to inform customers of your office closure or special hours during this holiday. Post this information on your website, social media, and include it in your next newsletter.
10. Giving Tuesday – November 28
You’ve heard of Black Friday and Cyber Monday. Well, there’s a new way to spend money in the days after Thanksgiving, but it’s not what you’d expect. Giving Tuesday encourages charitable donations, philanthropy and community involvement. Check local listings to see what events are happening near your agency. Or, host your own event.
POSTED OCTOBER 30, 2017 9:46 AM
News – Insurance Journal
|As Re/Insurers’ Results Are Hit, ‘Substantial’ Rate Hikes Expected: Swiss Re
Non-life re/insurers’ full-year underwriting results are likely to be severely impacted from the second half’s three hurricanes and earthquakes in Mexico, which will lead to rate hardening for non-life insurers and reinsurers, according to a report published by Swiss Re. …
POSTED NOVEMBER 22, 2017 12:51 PM
|Starr Cos. Forms Agreement with SMARTT MGA for General Aviation Business
Starr Cos. announced an agreement with SMARTT MGA to act as agents for Starr International (Europe) Ltd. to provide automated quotes and policy documentation for light general aviation business. “We have built a close and fruitful relationship with SMARTT and …
POSTED NOVEMBER 22, 2017 11:04 AM
|BHSI Introduces Contractors Plant & Equipment Cover in Australia
Berkshire Hathaway Specialty Insurance Co. (BHSI) announced it has introduced a new Contractors Plant & Equipment (CP&E) policy for customers in Australia. “With this new policy, contractors can easily and efficiently address their property damage and liability exposures, including road …
POSTED NOVEMBER 22, 2017 10:44 AM
|Airbus Aims to Develop Single Pilot, Autonomous Aircraft to Cut Crew Needs
Airbus SE is looking to develop autonomous aircraft and technologies that will allow a single pilot to operate commercial jetliners, helping cut costs for carriers, Chief Technology Officer Paul Eremenko said. “The more disruptive approach is to say maybe we …
POSTED NOVEMBER 22, 2017 10:07 AM
|Best Agencies to Work For West: Kulchin Ross – Bronze
There are no worries about who will take over at Kulchin Ross Insurance Services LLC when the agency principals decide to hang it up. The agency, which has grown from a handful of employees to more than 30 employees since …
POSTED NOVEMBER 22, 2017 10:00 AM
|Go Ahead and Start a Climate Change Debate at the Thanksgiving Table
When you pass the turkey gravy on Thursday consider stuffing a hunk of climate change discourse down your uncle Jeb’s gullet. Let him stew until he’s good and fermented, then agitate as needed to see the fruits of your labor. …
POSTED NOVEMBER 22, 2017 10:00 AM
|UK Accounting Regulator Urged to Slap Larger Fines on ‘Big Four’ Firms
Misdeeds by the world’s “Big Four” accounting firms should be punished with much bigger fines, Britain’s accounting watchdog was advised in a report released on Tuesday. “Fines greater than those that have heretofore been imposed may be appropriate in really …
POSTED NOVEMBER 22, 2017 8:22 AM
|Experts See Expanding Role for Parametric Insurance, Including for U.S. Disasters
Catastrophic losses this year due to extreme weather events have led to a growing interest in parametric insurance in the U.S., according to industry experts. Parametric coverage is also gaining traction as hazard modeling continues to improve, weather stations more …
POSTED NOVEMBER 22, 2017 6:00 AM
|Why Employees Cheat at Work
It can happen in the branch office or the boardroom. Volkswagen did it to pass emissions tests. Wells-Fargo did it to squeeze more profits from their customers. Some school districts have it done it to boost their standardized test scores. …
POSTED NOVEMBER 22, 2017 6:00 AM
|Family of 4 Indicted for $550K Insurance Fraud Scheme in West Virginia
A man, his ex-wife and two sons are accused of burning down two West Virginia homes and pocketing over $550,000 in insurance claims. The Charleston Gazette-Mail reports 66-year-old Windel Lester, his ex-wife, 41-year-old Georgetta Lester, and his sons, 40-year-old Gregory …
POSTED NOVEMBER 22, 2017 5:58 AM